Rhet"o*ric (?), n. [F. rhétorique, L. rhetorica, Gr. &?;&?;&?;&?; (sc. &?;&?;&?;), fr. &?;&?;&?; rhetorical, oratorical, fr. &?;&?;&?; orator, rhetorician; perhaps akin to E. word; cf. &?;&?;&?; to say.] 1. The art of composition; especially, elegant composition in prose.

2. Oratory; the art of speaking with propriety, elegance, and force. Locke.

3. Hence, artificial eloquence; fine language or declamation without conviction or earnest feeling.

4. Fig. : The power of persuasion or attraction; that which allures or charms.

Sweet, silent rhetoric of persuading eyes.

Rhet"o*ric (?), n. [F. rhétorique, L. rhetorica, Gr. &?;&?;&?;&?; (sc. &?;&?;&?;), fr. &?;&?;&?; rhetorical, oratorical, fr. &?;&?;&?; orator, rhetorician; perhaps akin to E. word; cf. &?;&?;&?; to say.] 1. The art of composition; especially, elegant composition in prose.

2. Oratory; the art of speaking with propriety, elegance, and force. Locke.

3. Hence, artificial eloquence; fine language or declamation without conviction or earnest feeling.

4. Fig. : The power of persuasion or attraction; that which allures or charms.

Sweet, silent rhetoric of persuading eyes.

• The art of using of language, especially public speaking, as a means to persuade.
  
• Meaningless language with an exaggerated style intended to impress.
       It's only so much rhetoric